KFC brings new chicken sandwich, announcing that the chain is ‘playing to win’ chicken sandwich wars

Much like Bluto attempting to win the expressions of warmth of Olive Oyl, America’s significant fast-food chains are still indefatigably pursuing the general population with new cycles of their chicken sandwiches.

Yet in addition like Bluto, they remain generally unconscious that Popeye (or for their situation, Popeyes) will probably remain the frontrunner.

KFC has reported that its most up to date KFC Chicken Sandwich offering — its “best” ever — will be accessible in select business sectors beginning today prior to growing to all KFC eateries in the country before the finish of February. The news follows comparable declarations from contenders, for example, McDonald’s, Shake Shack, Wendy’s and even Burger King concerning subtleties of their own chicken sandwiches, large numbers of which intently take after the Popeyes Chicken Sandwich that sent America into a furor upon its debut in 2019.

KFC’s Chicken Sandwich — which likewise takes after the Popeyes Chicken Sandwich — is made with a twofold breaded chicken breast filet and pickles on a brioche bun, with either hot or nonspicy mayo. Each sandwich will likewise be specially made, KFC says.

“We tested the new KFC Chicken Sandwich in Orlando last spring, and we nearly doubled our sales expectations, so we knew that we had a winner,” said Andrea Zahumensky, head advertising official of KFC U.S., in a press release gave Thursday. “Many customers hadn’t considered KFC as a part of the chicken sandwich conversation, but anyone who tastes this sandwich will know, without a doubt, that we’re playing to win.”

KFC’s new sandwich will be accessible beginning Thursday at “select” eateries in Chicago, Kansas City, Louisville, Portland, Ore., St. Louis, Sacramento, San Francisco, Seattle and Tulsa, Okla., KFC affirmed. Fans can visit KFC.com/findthesandwich to realize where the thing will be accessible next.

The sandwich’s cost is recorded at $3.99 (just like Popeyes’ sandwich), in spite of the fact that clients can arrange it as a component of a supper, with fries and a beverage, for $6.99.

KFC had recently tried its “best” Chicken Sandwich in the Orlando, Fla., market in May. At that point, KFC even recognized that Popeyes fundamentally had the chain beat in this office.

“We wanted a chicken sandwich that really lives up to our legacy as the fried chicken experts, and, let’s face it, ours wasn’t the one to beat,” Zahumensky said in May.

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