Miami developer breaks into ‘Upstate residential market’

Miami-based Lennar Corp. is setting up another market in the Upstate with its first private home network, Bird Quarry.

With Greenville positioning in as the second-most elevated area in the state for per-capita pay and a developing population of 1.5 million residents in the Greenville-Spartanburg-Anderson metro territory, the company trusts the move will be an aid to its entry-level, go up and active adult home portfolio, as per a news release.

Mark Henninger, Lennar Corp’s. Charlotte market president, will coordinate Lennar Corp’s attack into the Upstate.

“South Carolina’s Upstate is known for its quality of life, welcoming cities and highly ranked schools – all things that have places like Greensville and Spartanburg growing very quickly,” Henninger said in the release. “We are thrilled to bring our beautiful Lennar home designs and customer-committed sales teams to this part of the state to help meet a growing demand among homebuyers. In short, we’re here to do what we do best, which is to build truly special homes and neighborhoods where families can make the most of every day.”

Bird Quarry, situated in Greer, highlights two-to four-room farm homes with a few showers going from 1,800 to 2,798 square feet. Deals started in mid-November beginning at $256,999, as per the release.

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