Following the successful conclusion of the global shopping extravaganza of Black Friday and Cyber Monday, the year-end consumer market has not cooled down but has seamlessly transitioned into the warmer rhythm of Christmas and New Year celebrations. Renowned brands EKOUAER and Arshiner have precisely captured the festive pulse, recently launching a limited-time holiday promotion themed around warm gifting experiences. The event will run until January 5, 2026, dedicated to providing consumers with comfortable and stylish choices throughout the entire holiday season.
Holiday Relay, Warmth Continues
After the peak shopping frenzy, EKOUAER and Arshiner continue their sincerity by seamlessly bridging their promotional activities with Christmas and New Year celebrations. EKOUAER adopts the theme “Cheers to Cozy Holidays,” advocating for a comfortable and relaxed holiday lifestyle, while Arshiner draws inspiration from “Twirl Into Holiday Season” to convey an elegant and joyful festive atmosphere. During the event, a 10%-30% discount is offered across all product lines, helping consumers create full-scene looks from cozy home moments to festive gatherings, ensuring warmth and style accompany them throughout the year-end.
Diverse Products for All Scenarios
Whether for self-rewarding or decorating holiday life, both brands’ products prioritize comfort and practicality, catering to diverse styling needs across various scenarios.
EKOUAER focuses on women’s loungewear, featuring a selection of popular items: the satin pajama set offers a soft, smooth texture that is breathable and skin-friendly; the knitted ribbed set provides elasticity and comfort, perfect for lounging at home or casual outings; the licensed teddy bear design adds festive fun with its playful touch and smooth satin material.
Arshiner specializes in children’s wear, emphasizing safety, comfort, and aesthetics: the boys’ ribbed knitted sweater offers warmth without bulk, ideal for everyday wear; the girls’ A-line dress features a simple design, effortlessly suited for daily activities, parties, and various occasions; the teddy bear plaid pajama set is certified flame-retardant, with thoughtful details that balance safety and convenience for easy wear and removal.
Convey Emotions Through Gifting, Warmth in Companionship
The holidays are an important time to express care and affection, and both brands’ products serve as excellent choices for conveying emotions. EKOUAER’s pajama sets are perfect gifts for partners, family, or close friends, conveying warmth through their delicate textures. Arshiner’s children’s wear caters to gifting scenarios among parents, relatives, and friends, whether as festive new outfits or daily wear, bringing joy and care to children. Together, they address the dual needs of “self-care” and “gifting,” infusing the holidays with more warmth.
Although the peak shopping rush of Black Friday and Cyber Monday has passed, EKOUAER and Arshiner’s heartwarming promotion, spanning the entire year-end and beginning of the new year, continues to offer genuine discounts and emotionally resonant product designs. This creates a relaxed, warm, and ritualistic shopping experience for consumers. The event is now fully launched. We invite you to visit the brands’ official designated channels to select a warm, festive gift—for your loved ones and for a better you.
For more information, please visit the EKOUAER and the Arshiner.
EKOUAER
Dana Li
New York, US
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Miami Times Now journalist was involved in the writing and production of this article.
