In China, Gen Z Is Turning Away from Pressure and Toward Caring Brands
A quiet shift is underway among China’s Gen Z and young millennials. They’re done chasing trends or buying into hype. Instead, they’re drawn to brands that offer something rare: emotional ease, genuine respect, and balance. Exhausted by the relentless push to hustle, optimize, and consume with purpose, many are rejecting “bonded anxiety”—the pressure to make…