It’s time to bloom: the new Frivole collection by Van Cleef & Arpels is the dream of every Frivole Van Cleef & Arpels Buyer

Since 1906, the legendary Van Cleef & Arpels Jewelery House has been creating exquisite jewelry, and their collection is an ode to spring. This year, Blooming has become a muse for Van Cleef & Arpels jewelers, because when all this beautiful nature turned out to be closed for a moment and unavailable to the whole world, the beauty of the awakening nature sparkled with completely new colors.

A few years ago, the Van Cleef & Arpels brand expanded its Frivole jewelry collection with new precious “flowers” with diamonds. Delicate and feminine elements are made in the graphic technique of mirror shine. The brilliance of diamonds is enhanced by the open flower design – there is no gold underneath the diamonds so light can penetrate the stone. New items include a pendant and earrings with three yellow gold flowers, a brooch pendant, and a single flower ring. For the first time in the collection, a bracelet and earrings made of yellow or white gold with diamonds appeared.

The jewelry from the Van Cleef & Arpels Frivole collection is designed in a graphic style and resembles flowers fluttering in the wind. The mirror shine adds sparkle to each golden heart-shaped petal.

The floral motif has always been one of the main leitmotifs of the Van Cleef & Arpels jewelry brand. Completed in spring, the Frivole collection continues the tradition from many years ago: the brand’s masters offer new and new interpretations of iconic models that symbolize the awakening of nature and spring bloom.

Three new yellow gold ornaments – Between the Finger Ring, Bracelet and Necklace – adorned with flowers with graphic, curved, heart-shaped petals. In addition, some flowers are polished to a mirror shine, while others are encrusted with a pavé diamond: this asymmetry gives the products a natural heterogeneity and dynamism.

Graphic pavé diamond petals have become the main characters in another floral trio – white gold earrings, necklaces, and bracelets. Here, the home masters conveyed a different mood – freshness, and lightness: thanks to the combination of transparent stones and light metal, as well as an openwork structure that transmits light through diamonds.

All 6 pieces of jewelry refer in one way or another to the archival samples of the jewelry house on a floral theme. Another historical reference is the polishing technique that the craftsmen of this house used in the 1920s to create exquisite pieces with jewelry bouquets sparkling in the sun.

No wonder that this sophisticated collection, crafted down to the last detail, is so desired by every Frivole Van Cleef & Arpels Buyer.

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